Sharks Enter New Arena & New Era with Rebrand

Sheffield, 30 June 2023 – The B. Braun Sheffield Sharks, professional basketball team are thrilled to announce an exhilarating rebrand that will usher in a new era for the franchise. The fresh look will mark the beginning of an exciting transformation for the Sharks.

As the off-season unfolds, the Sheffield Sharks are diligently working to assemble a brand-new roster of talent, ready to make waves in the upcoming season. The team management is keen to build a formidable team that will not only captivate fans but also establish the Sharks as a force within the British Basketball League.

In addition to revitalizing the team, the Sheffield Sharks are delighted to announce the construction of a state-of-the-art facility, the Park Community Arena developed by Canon Medical Systems, set to be completed in October 2023. This cutting-edge facility will provide an unparalleled experience for both players and fans, setting the stage for unforgettable moments and creating a vibrant atmosphere that will reverberate throughout the entire city.

Sharks General Manager, Sarah Backovic, expressed her excitement about the forthcoming rebrand, saying, “The rebrand aligns with the new season, the new team, the new arena, and the new era of the Sharks. We are incredibly thrilled about the direction in which our organization is headed. This is a monumental moment for the B. Braun Sheffield Sharks, and we can’t wait to share our vision and passion with our devoted fans and the entire Sheffield community.”

The Sharks have always been deeply rooted in Sheffield’s rich sporting culture, and this rebrand represents a commitment to honouring the team’s storied history while embracing a dynamic future.