26/27 season

Partners & Sponsorship

The businesses and institutions behind the club this season.

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Naming rights sponsor B. Braun Medical Ltd

Principal sponsor of the club since 2008 and naming rights partner since 2019. B. Braun renewed its partnership with the Sharks and Hatters in 2026, extending its support until 2030.

B. Braun is one of the world's leading providers and manufacturers of healthcare solutions today. Every service that B. Braun provides incorporates the entirety of the company's knowledge and skills, its deep understanding of users' needs, and extensive expertise since 1839. With its constantly growing portfolio of effective medical care solutions, B. Braun makes a substantial contribution towards protecting and improving people's health. In total, the B. Braun product range comprises 5,000 different products, 95 percent of which are manufactured by the company.

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Front of jersey sponsor CHG Electrical

CHG provides practical, innovative engineering solutions that meet the demands of modern infrastructure.

With over two decades of expertise, CHG delivers electrical, mechanical, instrumentation and automation engineering, alongside panel manufacturing, to Water Utilities, Rail, Steel and Manufacturing clients including Severn Trent Water, Yorkshire Water and Network Rail.

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Back of jersey sponsor New Era Development

New Era Development (UK) Ltd is an international property development company based in Sheffield, South Yorkshire.

Founded in 2013, the company is behind the £70 million New Era Square development at St Mary's Gate in Sheffield, and is led by Managing Director Jerry Cheung.

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Peterman Fork Lift Trucks

Peterman are the oldest independent specialist fork lift truck company based in Sheffield.

Petermans was established in 1968 to supply a quality low cost service to the growing fork lift population of that era across Yorkshire and the Midlands.

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Crowne Plaza

A historic and elegant hotel in the heart of Sheffield city centre.

Crowne Plaza Royal Victoria Sheffield offers 105 newly refurbished bedrooms, Cunningham's Restaurant, and dedicated event and meeting spaces for weddings, functions and business gatherings.

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Karen Child

Known for her kindness and philanthropic nature, Karen has supported the Sheffield Sharks and local community organisations for 15 years.

Karen is founder and director of The Child Foundation, a Sheffield charity supporting children and families, and also serves as a director of Park Community Arena.

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Commercial opportunities

Work with one of British basketball’s longest-established clubs.

Why partner with the Sharks

Reach

Home games at the Canon Medical Arena, plus league broadcast coverage and a growing social following across the season.

Community

Programmes in primary and secondary schools across South Yorkshire, backed by the club’s junior and academy pathway.

Hospitality

Entertain clients matchday-side with players, catering and courtside seats at the Canon Medical Arena.

Association

Align your brand with one of the longest-established clubs in British basketball.

CHG front-of-jersey branding on the playing kit

Sponsorship packages

Matchday sponsor

Take a home game as your own — courtside branding, programme presence, and hospitality for your guests.

Player sponsor

Back a member of the roster for the season, with your brand alongside them across club media.

Kit and apparel

Front, back and shorts positions on playing and training kit.

Community partner

Support the RESPECT programme or the academy pathway and share in the work it does across the city.

Let’s build something for your brand Start a conversation →
Partnership enquiries Natasha Clark · Commercial Manager +44 114 257 3180 natasha.clark@thesheffieldsharks.com