An Overview of the Course
The B. Braun Sheffield Sharks Blended Learning Programme offers a flexible and progressive route into higher education, designed to fit alongside professional, sporting, and personal commitments. Delivered in partnership with Sheffield Hallam University, this programme combines academic study with applied, real-world experience within a professional sports organisation.
Through this blended approach, learners gain direct insight into the modern sports industry while developing practical skills in a live, professional environment. The programme is designed to support individuals who want to learn while working, gaining experience and building networks within elite sport and related industries.
Benefits and Advantages
A broader understanding of how professional sports organisations operate across business, commercial, and performance functions
Opportunities to gain industry-relevant qualifications while studying
The ability to apply academic knowledge directly within real-world professional sport settings
A flexible learning model that supports employment and sporting commitments
Learning while working within the B. Braun Sheffield Sharks organisation
Networking and professional development opportunities through the Sharks and their extensive network of industry partners
Hands-on exposure to sports events, operations, and business management
Direct access to industry leaders and professionals from health and medical sectors, construction and design, and a wide range of other industries that partner with the Sharks
All the benefits of being a Sheffield Hallam University student
What Our Blended Students Say
The course is really informative and I’m really enjoying being part of it.
I don’t think I would have gone to university full-time, so this version works really well for me as I can balance studying with coaching and gaining experience – it’s the perfect way for me to learn.
The sessions are really interactive, and I enjoy working through the materials together as a group and getting involved in practical tasks each time.
The Role of B. Braun Sheffield Sharks
As the delivery partner, B. Braun Sheffield Sharks play an integral role in enhancing the learning experience. Working alongside one of the UK’s leading professional basketball organisations provides students with valuable exposure to professional sport environments.
Students benefit from opportunities across:
Sports business operations
Marketing and media
Community engagement
Events and matchday management
In addition, the Sharks’ strong commercial partnerships provide learners with unique exposure to industry leaders in health and medical innovation, construction and design, and other major sectors, offering valuable insight into how professional sport connects with wider business and industry landscapes.
How You Will Be Taught
In-person contact days, delivered twice per week at the Canon Medical Arena – home of the Sheffield Sharks
Teaching delivered by Sheffield Hallam University lecturers in a professional sports environment
Online learning resources designed specifically for blended learners
Structured learning support through the Academy for a minimum of 9 hours per week
Work-based learning through industry experiences provided by the Academy and partner organisations, including B. Braun Sheffield Sharks
Through direct access to a professional sports club, students can observe and contribute to matchday operations, event delivery, commercial activity, and fan engagement, effectively bridging the gap between academic theory and professional practice.
This blended learning model enables students to develop a holistic understanding of Sport Business Management, combining academic study with meaningful, hands-on experience in professional sport. The partnership with B. Braun Sheffield Sharks, alongside exposure to a diverse network of industry partners, equips students with practical insight, professional networks, and transferable skills that significantly enhance employability across sport and wider industry sectors.