This website privacy policy describes how Sheffield Basketball Limited, hereinafter referred to as Sheffield Sharks, protects and makes use of the information you give the company when you use this website.

If you are asked to provide information when using this website, it will only be used in the ways described in this privacy policy.

This policy is updated from time to time. The latest version is published on this page. If you have any questions about this policy, please email claire.ellicott@thesheffieldsharks.com.

We gather and use certain information about individuals in order to provide products and services and to enable certain functions on this website. We also collect information to better understand how visitors use this website and to present timely, relevant information to them.

We may collect the following information:

• Name and job title

• Contact information including email address

• Demographic information, such as postcode, preferences and interests

• Website usage data

• Other information relevant to client enquiries

• Other information pertaining to special offers and surveys

How we use this data:

Collecting this data helps us understand what you are looking for from the company, enabling us to deliver improved products and services. Specifically, we may use data:

For our own internal records

To improve the products and services we provide

To contact you in response to a specific enquiry

To customise the website for you

To send you promotional emails about products, services, offers and other things we think might be relevant to you.

To send you promotional mailings or to call you about products, services, offers and other things we think might be relevant to you.

To contact you via email, telephone or mail for market research reasons.

We may share your personal information with Promoters, venue operators, and others as necessary only for the purposes of the event. We will not otherwise share that information for marketing or any other purposes without your consent (as part of the booking process or otherwise) unless required by law. Sheffield Sharks will share your information with 3rd parties only if you have given consent for us to do so. These 3rd parties may use your information to contact you with regards to the specific event or other relevant events you may be interested in, based on your purchase history. We will always respect your privacy and any personal communication between you and ourselves. We will always comply with United Kingdom data protection legislation.

Other than the disclosures referred to in the Terms & Conditions, we will not disclose any personal information without your permission, unless we are legally entitled or obliged to do so (for example, if required to do so by Court order, or in order to prevent fraud or any other crime).