Sharks Announce Partnership with Sports USA

B. Braun Sheffield Sharks and Sport USA Announce New Partnership to Support Aspiring Student-Athletes

Creating Global Opportunities in Sport, Education, and Personal Development

The B. Braun Sheffield Sharks Basketball Club is proud to unveil a strategic partnership with Sport USA, a leading international organisation in student-athlete development and scholarship placement. This collaboration aims to create life-changing opportunities for young athletes by providing access to higher education, elite training, and cultural experiences across the United States.

With a shared vision of empowering the next generation through sport and learning, this partnership will deliver a structured and aspirational programme to help student-athletes reach their full academic and athletic potential — both in the UK and abroad.

Craig Stock, Director at Sport USA UK, said:
“We’re thrilled to collaborate with the B. Braun Sheffield Sharks to offer a platform that combines elite sports development with academic and professional opportunities in the United States. This partnership is about empowering young athletes to thrive on and off the court — while gaining valuable life experience that sets the stage for long-term success.”

What This Means for Players

Athletes connected to the B. Braun Sheffield Sharks will gain access to a diverse set of development experiences and global opportunities, including:

• U.S. University Scholarships
  Players will receive expert guidance on securing academic, athletic, and arts scholarships at leading U.S. institutions — combining education and performance at the highest level.

• Summer Placements and Camps in the U.S.
  Through Sport USA Camps, players can attend elite summer programmes across the United States. These placements not only develop athletic ability but also offer camp counselling and coaching roles, helping participants gain work experience, build leadership skills, and broaden their professional horizons.

• Athlete Profiling and Development
  Personalised "profiling days" will support athletes in understanding their development needs, with professional highlight reels created to enhance visibility to U.S. college recruiters.

• College Recruitment Support
  Through Sport USA’s established network, player profiles will be shared directly with American college coaches, significantly increasing exposure and potential recruitment.

• Workshops and Mentorship
  Athletes will benefit from education sessions in sports psychology, strength and conditioning, nutrition, and preparing for life as a student-athlete in the U.S.

• International Representation
  Outstanding players may also be recruited from Sport USA’s global network to represent the B. Braun Sheffield Sharks, creating exciting new routes into competitive sport.

• Cultural Understanding and Relationship Building
  In addition to developing athletic skills, participants will build lasting international relationships, gain cultural awareness, and strengthen their global perspective — vital tools for both sporting and academic journeys.

 
“This is about creating more opportunities for young people within the development system of our club,” said Marko Backovic, Head of Operations at the B. Braun Sheffield Sharks. “Through this collaboration with Sport USA, we aim to give players the tools, knowledge, and pathways they need to succeed both in sport and in life. Whether that be in our development system in the UK, or overseas in the US”

This partnership represents a powerful step forward in the Sharks’ mission to nurture well-rounded, globally minded athletes. With the backing of Sport USA’s expertise and network, Sheffield Sharks players will now have greater support than ever before to realise their ambitions — whether those lie on the court, in the classroom, or across the world.