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B Healthy B Braun Programme

The B ‘Healthy B Braun’ Programme is an inventive approach to addressing inactivity in young within local communities with South Yorkshire and North Derbyshire. Project-managed and delivered by the Sheffield Sharks Basketball Club, and is supported by the club’s main sponsor B. Braun Medical Ltd.

Central to this project is the use of the Sharks professional players as role models for children in priority areas, to encourage a healthy lifestyle and to take part in positive activities. Schools are selected from areas of high inactivity, reflecting government’s national strategy ‘Towards an Active Nation’.

Basketball and Street Dance are the chosen activities as national and local statistics show they are both very popular amongst young people from economically less well-off parts of the area (Source: Active People’s Survey)

Each year, the programme works with over 1500 participants, and produces over 5,000 participant visits (cumulative total of number visits to sessions).

The Ethos:

  • To encourage participation in Physical Activity (in this case Basketball and Dance)
  • To encourage an understanding of healthy lifestyles
  • To facilitate an awareness of the dietary balance.

A target group of 12 schools are selected to receive the following:

  • Healthy Schools Visit
  • Signposting and pathways to local basketball sessions to continue engagement
  • Attendance a ‘Professional Game’ at EIS Sheffield to play a basketball game at half-time
  • Attendance at the Annual Basketball Tournament at the English Institute of Sport – Sheffield at the end of the academic year.

In addition, a target group of 10 schools are selected for the following

  • 5 hours-worth of dance coaching
  • Attendance at the B Healthy B Braun Dance Festival

School Basketball Coaching visits takes place in schools with delivery consisting of 5 hours per school, to encourage participation in sport.

A Sheffield Sharks player or community coach delivers a weekly session to a maximum of 20 students per session.  There is also an opportunity for a teacher or parent to assist in these sessions and learn the basics of coaching and playing basketball.

Healthy Schools Visit is a morning or an afternoon in school talking about themes around leading healthy lifestyles the local community. This takes the form of a rotational workshop delivered by Sharks players.  The pupils are split up into 3 groups and rotated around the 3 workshops, which will be delivered simultaneously. Prizes are given out, along with ticket vouchers to a Sharks home game.

B Healthy B Braun Basketball Tournament

The programme culminates in a basketball tournament involving all participating schools at the English Institute of Sport – Sheffield in the Spring or Summer of each year.

Dance Coaching

Dance Coaching is provided by the Sharks Dance Partner ‘DanceDaze’. Each participating school receives 5 hours worth of dance coaching, culminating in attendance the B Healthy B Braun Dance Festival.

B Healthy B Braun Dance Festival

This event comprises all school taking part in the Dance coaching element. There are usually around 250 performers at this event, which takes place at the English Institute of Sport – Sheffield.

For further information, please contact Joel Mills, Operations Manager, using the following methods:

Office Line:       0114 257 3180

Email:               joel.mills@thesheffieldsharks.com